% Advertising Expenditures % Sources: Statistical Abstract of the US, Various Years, Millions of $ % Insider's Report by Robert Coen, Universal-McCann, Various issues % % Year Total National Local 1960 11932 7296 4636 1961 11845 7253 4592 1962 12381 7661 4720 1963 13107 8124 4983 1964 14155 8713 5442 1965 15250 9340 5910 1966 16630 10150 6480 1967 16870 10210 6660 1968 18090 10800 7290 1969 19420 11400 8020 1970 19550 11350 8200 1971 20740 11775 8965 1972 23300 13030 10270 1973 25120 13775 11345 1974 26820 14810 12010 1975 28160 15340 12820 1976 33690 18555 15135 1977 37920 20850 17070 1978 43970 23990 19980 1979 49720 27070 22650 1980 53550 29815 23735 1981 60430 33890 26540 1982 66580 37785 28795 1983 75850 42525 33325 1984 87820 49690 38130 1985 94750 53355 41395 1986 102140 56850 45290 1987 109650 60625 49025 1988 118050 65610 52440 1989 123930 68990 54940 1990 129968 73638 56330 1991 127470 73270 54200 1992 132650 76710 55940 1993 139540 80795 58745 1994 153024 89124 63900 1995 165147 96933 68214 1996 178113 105054 73059 1997 191307 112809 78498 1998 206697 122271 84426 1999 222308 132170 90138 2000 247472 151664 95808 2001 231287 141797 89490 2002 236875 145429 91446 2003 245477 152482 92995 2004 263766 167096 96670 2005 271074 172797 98277 2006 281653 182483 99170 2007 279612 185280 94332 2008 270767 185049 85718